SOFIA HOLISTIC COWORKING COMPANY

Draw with Yana Kazakova

SoEXHIBITION: Dreaminess

SoCLASSIC BALLET classes

Luba

founder & creative director

After a decade of living in Paris amid which the Sorbonne, interaction with exceptional people, attending extraordinary events, and journeys across Europe, Luba created SOHO out of her inner need to bring together at least a part of her incredibly diverse interests and dreams. This is also her function – to keep on generating and accomplishing them. Lately, she can’t be found in the green house as often, but rather in the blue one (in Sinemorets), however you can always recognise her by the messy hair, her just as messy-haired children, and the golden retrievers lingering around her. Beside them, Joro, and the two SOHO houses, she adores interior design, soaring across virgin mountain slopes on a snowboard, practicing yoga, or simply being surrounded by nature. If you have any idea concerning the spirit of SOHO – whether it's art, a professional or a social cause, she is the person to share and further develop it with. And if you are wondering who is behind the ideological vision of SOHO and the graphic and interior design, just because you like it – then she will be very happy to hear it, since it’s her work.

Joro

director of chaos

A year and a half following the beginning of the green adventure, thanks to Joro, SOHO found its center of gravity by becoming “professionalized” while preserving its initial vibe. With a formal education in administration and an informal one as a DJ and an organiser of music festivals, Joro naturally took up the position of CEO, later becoming a partner in the green house, then in the blue one, and eventually – in the one with Max and Faye. Apart from the administrative, organisational, technical and musical issues, Joro is your man if you need something that you can’t find on our page. In addition to SOHO's usual services, he’s the guy to talk to if you have anything in mind, such as developing the alternative musical scene in Bulgaria, having light drinks of craft beers in one of our gardens, a squash contest (don’t get upset when he beats you), parties with quality music and good company (often organised by him or his close friends) and even things that neither he, nor you have still thought of.

Vladi

Social Media Samurai

She stumbled upon SOHO “by mistake”, having thought that our vacant dedicated desk ad was a job offer, but there was something so distinct and magnetic about her that we didn’t mention her confusion. She initially started out as an intern, and even from the very first day it felt as if she had always been a part of us. She quickly grew to become community manager and your smiling connection to the green house. After 3-4 years she said she was leaving and with gratitude (not for the “abandonment”, but for everything prior) we sent her to Paris for a week. When she came back, though, she never stopped helping us, so we “formalized” our working relationship once again as she changed her title to Social Media Samurai. She is someone whom we especially didn’t want to lose contact with, and apart from the artistry you see on social media she also helps in making all major decisions regarding the green house. Because Vladi is a cheerful and all-doing Shiva, with a huge heart that loves being surrounded by positive beings - including dogs, kids and flowers, filling her mind with quality music, books, movies, events and trips, and using her unshakable energy to create beauty and harmony. In short, Vladi is family. Therefore, we will always be together.

Indie & Miles

happiness managers

Shaggy yellow dogs named Roya and Indie. More than humans, they are the heart of SOHO. Responsible for welcoming the new guests and old inhabitants and tapping with their nails across the floorboards, they'll push their wet noses onto your lap and even if you are in your worst possible mood, they'll manage to fix that in seconds! They love to be loved and to love a lot. They’ re always begging for food, but please do not give them any, because Luba will scold you!